Natalia Gonzalez Martin

Based London, UK
Natalia Gonzalez Martin


Madrid born artist and curator based in London. BA in Fine Art at City and Guilds of London Art School. Founder of Subsidiary Projects.

'Since I can remember art has been my central focus, I never felt I had a choice as there was no other possibility.

My work has been predominantly concerned with matter and humanity´s need to preserve it from the decay of time.

The research I have undertaken consists in observing the ways in which artefacts are framed by cultural institutions, how information about them is presented and their methods of display. The objects are prisoners of the archive and I capriciously borrow them.

Once in the studio I am free to alter those objects. By incessantly replicating their physicality in different mediums I strip away any symbolic qualities off them. This process results into the formation of new fictitious artefacts of an organic, changing nature.

My work aims to raise questions regarding the precariousness and insubstantiality of established systems of value, generating a conversation about the ethics of ownership and collecting.'

  • Achievements & Goals

    • Graduating a few months ago
    • Getting first class results
    • Being honoured with several printmaking prizes
    • Being honoured for my final dissertation
    • Founding Subsidiary_Projects
  • Genre & Style

    • The core of my work is 'fake archeology'
    • I have develop a series of fake artefacts and objects of interest as a commentary in our understanding of history
  • Inspiration & Vision

    • Archeology
    • History
  • Sales & Trajectory

    • Already sold several paintings
    • Self-financed
  • Technique & Material

    • Painting on canvas to plaster sculptures
    • Materials that have an organic quality to them
    • Oil, wax, fabric


We’ve got you covered

  • Investor first

    After each funding round that closes, we start selling your favourite artist’s works. At first all proceeds will go towards repaying the investors. Once all investors are repaid in full any additional return is equally between artists, investors, and ARTPIQ.

  • Expertise

    Before you start investing in art, we will offer you all the information you need to make a sound investment. Firstly, we will do a business plan together with the artist to assess how much money they need, how many works they want to create, and over what time period they need the funding.

  • Marketing support

    At ARTPIQ, we do everything we can to make sure your investment will turn out great! Through extensive online and offline marketing, SEO, and social content strategy, we will make sure the art you invest in is out there for potential buyers to see.

  • Ongoing support

    ARTPIQ offers you ongoing support: Starting from your first step of signing up, until all works you invested in are sold. We are right by your side throughout the entire journey. Want to invest in more art? Get in touch with one of our experts.

  • 100% asset-backed

    With every ARTPIQ investment you invest in a series of artworks. So worst case you are left with a great piece of art while otherwise, you’ve might just contributed towards helping the next Picasso?!

  • Performance based funding

    Take the money and run?!? Not at ARTPIQ! To make sure you investment is used for nothing else than creating beautiful art, ARTPIQ manages all funds only paying out the artist in tranches upon completion of a work.

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Delivery & Returns


Artworks are professionally packaged by us or the artist. Packaging and delivery method will vary according to the type of work. Shipping costs will vary depending on the price, the dimensions, and the weight of the artwork purchased. Shipping costs are thus subject to change.


If you are a customer living in the European Union, the legal return period is 7 days after receipt of your order. Please note that returns are only possible if in accordance with the Terms & Conditions. If you want to return an item please contact us via first. Please note that you cannot return the artwork without contacting us beforehand, as in this case the artwork will not be insured. ARTPIQ is not responsible for any damages or loss occurring through unauthorised return shipping and will in this case not be able to release your refund.


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