How To Price Your Art

Art Market
By BoostCommerce Collaborator
How To Price Your Art How To Price Your Art

As an emerging artist, deciding how much to charge for your art can be one of the biggest challenges. With so many different formulas online, it is hard to know which one to trust. Because of this, we’ve come up with a simple formula that, whilst not perfect, does give a logical guide to how to price your art.

Emotional connection to your art can often play a significant influence. When you’ve poured your time, effort, and soul into a work, it is easy to overprice your art. Sometimes, if you can find the right buyer, you can get away with overpricing. But with an ever-increasing knowledge base amongst collectors and investors, this is becoming increasingly less common.

On the other hand, emotions can sometimes make you underprice your art. If you’ve just finished a project and are sick of the sight of the same canvas, you can undervalue the quality of the work produced. Ultimately, to price art effectively, we need a non-emotional approach.

One factor to consider when pricing your art is the reputation you currently hold. Having a bachelor's or postgraduate degree from a top-class art school will instantly add kudos to your artwork. Exhibited your art in well-known galleries? This can add value too.

Though we know that these aspects don’t always indicate quality - you can still be amazing without study or exhibitions - investors and collectors still look to these as signals for a solid future investment.

For those without any education or exhibition experience, a good way to price your art is to simply cover your costs, pay yourself a wage, and make a small profit. If you are selling through a gallery - which often charge 50% commission or more - you need to factor this cost in too.

Obviously the price you end up at will be different for every artist. Some of us can finish a painting in a day, for others it can take months. Materials cost different amounts as well -  a watercolorist will inevitably spend less on materials than someone who works with oil, rabbit skin glue and gold leaf for example.

If you want to support yourself professionally, without any additional job, the rate of pay should reflect the city that you live in. If, for example, you live in London and complete a painting in 18 hours, you should pay yourself a minimum of the London Living Wage (£10.20), plus material costs, plus small profit.

For an oil painting that cost £100 in materials, and taking into account the Artpiq commission rate of 25%, this would equal:



100+(18x10.20) + COMMISSION + 20% = £425.40

Obviously this is just a basic way of pricing your art. But this should be the minimum you charge. No-one wants to be underpricing art in the current competitive market. Believe in your abilities, pay yourself a proper wage, and you can have enough time to develop your practice, and become the best artist you can be.

If you are interested in selling your work by becoming an Artpiq artist, get in touch by clicking here [LINK]

Want to invest or collect in exciting developing artists? Subscribe to our newsletter or check out our amazing artists’ pages here [LINK]

browse artwork
How To Price Your Art How To Price Your Art

You may also want to read...

Art Investment Guide
Art Market

Art Investment Guide By Magdalena Olyukova

Have you considered investing in art? Though most art lovers are aware of the fact that art can be a valuable investment asset, many of them struggle to find entry into the art market. New collectors are often overwhelmed by the buzz at the renowned auction houses like Sotheby's and Christie’s and the huge variety of artwork collections displayed at art galleries. Still, the idea of investing in art is intriguing. Art can be a tangible asset, if purchased in a strategic way. Take a look at our art investment guide and get your insights into the world of art market professionals. Discover the best ways to start investing in art and turn your collection into a profitable asset. Read more...

Delivery & Returns


Artworks are professionally packaged by us or the artist. Packaging and delivery method will vary according to the type of work. Shipping is free for any artwork. 


If you are a customer living in the European Union, the legal return period is 14 days after receipt of your order. Please note that returns are only possible if in accordance with the Terms & Conditions. If you want to return an item please contact us via first. Please note that you cannot return the artwork without contacting us beforehand, as in this case the artwork will not be insured. ARTPIQ is not responsible for any damages or loss occurring through unauthorised return shipping and will in this case not be able to release your refund.


Newsletter signup